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North Wales Driving Route Named in Top 20 By Japan Tourism Agents

Filed under: General — admin August 25, 2017 4:15 pm

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North Wales has been welcoming an increased number of Japanese tourists over recent years and has just been awarded a place in the ‘Top 20 European Driving Routes’ by a Japanese Travel Association.

The recognition is one of only two UK routes named in the list. The Japanese Association of Travel Agents (JATA) officially named a circular driving route that starts and ends in Conwy as one the best in the world.

The route has been called ‘Road of castles in a country of wonderland’; where drivers start from Conwy, take a drive past four World Heritage Site Castles and a drive through the Snowdonia National Park.

In 2015, JATA awarded Conwy as one of the prettiest villages in Europe, which has consequently resulted in year on year increases in visitors from Japanese tourists, with an estimated 2,380 visitors from April to September this year!

There were over 73 routes to choose from to which the JATA managed to get down to 20, ranging from 21 different countries. These were discovered through the help of tour operators, tourist boards, airlines and the JATA’s Team Europe Promotion Council.

In November last year, the JATA delegation visited North Wales and got to know some of the attractions, routes and character of North Wales. This type of familiarisation trip was organised by Visit Wales, who are putting more effort into Asian country tourism partnerships.

Duckworths are continuing to support Wales as a local Welsh business and offer a range of Welsh clothing and welsh gifts, perfect for those are visiting the area, or who want to give some gifts to some any existing or new friends on their travels, representing where they are from.